Sunny Industries
Sunny Industries Prevented ₹30 Lakh Loss and Re-engaging 200 Inactive Customers with Rupyz
Company:
Sunny Industries, established in 1981, is a trusted name in the Indian toy industry, known for designing, manufacturing, importing, and marketing a wide range of toys and games. Specializing in stainless steel toy kitchen sets, we have expanded our portfolio to include role-play toys, puzzles, board games, baby care products, and more. With a customer-first approach and commitment to quality, we serve 150+ dealers and distributors across India. Adapting to modern market trends like mall culture and e-commerce, Sunny Industries continues to grow by adding key retail accounts and products that meet evolving consumer demands.
The Problem:
Sunny Industries was relying on traditional methods to track and follow up with customers. As a result, they encountered several critical issues:
- Inactive Customers: The company had a significant number of inactive customers who had not placed any orders for an extended period.
- Missed Opportunities: The lack of real-time analytics and automated follow-ups led to missed opportunities for re-engaging dormant customers.
Pre-Implementation Scenario
Sunny Industries had 200 hundred customers that had fallen inactive, with no clear strategy to re-engage them. The manual approach to customer follow-ups made it difficult to track and nurture leads effectively, while the absence of data-driven insights delayed business growth. The absence of data will leads to loss of 30,00,000 to sunny industries as they delayed the partial dispatch orders as they don’t have any real time data .
The Solution
By implementing Rupyz’s B2b E-commerce platform with integrated Power BI analytics and WhatsApp API, Sunny Industries transformed the way they managed their orders and nurtured their customer base. The solution provided:
- Power BI Analytics: Enabled Sunny Industries to identify 200 inactive customers and loss of 30,00,000 using detailed reports and data-driven insights. It’s comprehensive Dashboard provided a user-friendly interface to track customer activity, follow-ups, and the progress of re-engagement campaigns.
- WhatsApp API Integration: Allows them to instantly engage with inactive customers, sending personalized messages, offers, and reactivation campaigns directly to their phones.
Results:
- Reactivated Inactive Customers: Out of 200 inactive customers identified through Power BI, a majority were successfully re-engaged and began placing orders again.
- Increase in Conversion Rates: Personalized WhatsApp campaigns resulted in higher engagement and conversions.
- Data Accuracy: Power BI analytics provided accurate insights into customer activity and engagement. It helps Sunny Industries to be prevented from a loss of 30 Lakh.
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