Nutraj Dry Fruits
Nutraj Boosts B2B Sales Growth with Rupyz’s E-commerce Solution: 10x ROI in 40 Days
Company:
Headquartered in Noida, NUTRAJ, a flagship brand of VKC Nuts Private Limited, is one of India’s leading dry fruits and nuts brands, committed to transforming the nation’s healthy eating habits. Established in the scenic region of Jammu and Kashmir, NUTRAJ has grown into a global leader, serving exports, imports, B2B markets, e-commerce platforms, and the D2C sector.
Introduction: Unlocking New Growth with B2B Commerce
Nutraj, a century-old leader in India’s dry fruits market, has established itself as a dominant force in B2C ecommerce and modern trade. However, Nutraj saw untapped potential in expanding into the B2B market, particularly in Tier 2 and Tier 3 cities. Enter Rupyz, the B2B ecommerce platform that helped Nutraj break through barriers and drive significant business growth.
Challenges: Expanding into Untapped Markets
Nutraj’s ambition to penetrate Tier 2 & Tier 3 cities came with its own set of challenges. Traditional distribution channels limited Nutraj’s ability to reach remote markets, and the complexities of B2B sales—including bulk pricing, logistics, and custom packaging—made it difficult to scale. Nutraj needed a solution that could not only streamline operations but also provide a personalized approach to pricing, minimum order quantities (MOQs), and order management for their wholesale customers.
Solution: Rupyz’s Tailored B2B Ecommerce Platform
Nutraj partnered with Rupyz to create a powerful B2B ecommerce storefront and retailer mobile app. The platform was customized to solve the unique complexities of B2B commerce, allowing Nutraj to offer:
- Custom Pricing and Discounts based on volume, location, and customer segments.
- Flexible Payment Terms tailored to the needs of each customer.
- Minimum Order Quantities (MOQs) and Minimum Order Amounts (MOAs) for bulk purchases.
- Real-Time Engagement with retailers across India, from Tier 2 cities to remote regions.
Within just 40 days, it launched its B2B ecommerce site and mobile app, targeting wholesalers and retailers in regions previously unreachable through traditional channels. With a lean marketing budget of ₹1,000 per day, Nutraj quickly made waves across digital platforms, engaging potential B2B customers throughout India.
Results: Achieving 10x ROI and Significant Sales Growth
It’s B2B expansion saw immediate success with the help of Rupyz’s platform. In just **40 days**, the results speak for themselves.
Opportunities: Optimizing for Continued Growth
While Nutraj’s initial foray into B2B commerce has been a massive success, there’s still room for growth. By refining their website experience and continuing to enhance their marketing efforts, Nutraj can further improve their conversion rate and continue acquiring more customers. Additionally, loyalty programs and bulk order discounts could help increase repeat business and customer lifetime value(CLTV).
It also has plans to scale operations in new markets, using Rupyz’s platform to further improve logistics and handle increasing order volumes from Tier 2 and Tier 3 cities.
Conclusion: Nutraj is Positioned for Long-Term B2B Success
Nutraj’s partnership with Rupyz has proven to be a game-changer for their B2B expansion. By leveraging Rupyz’s custom B2B e-commerce platform, Nutraj was able to reach new markets, overcome logistical challenges, and achieve a 10x return on marketing spend in just 40 days.
This success story highlights how Nutraj is well-positioned to continue scaling its B2B operations and unlocking further sales growth across India’s untapped markets.
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