It’s a tale of weaving together quality, community, and unwavering dedication. You see Vibhava’s commitment firsthand in –  
– Procurement – carefully selecting Tiger Hill grass from Northeast India[1] and continuation of massive purchasing power,  
– Vast network of Thermal Control Warehouses – masterfully storing the procured grass to preserve its integrity,  
– Consistency of Maintaining Outstanding Product Quality – the ratio of combining 4 varieties of grass (short, tall, strong, soft) to maintain the Standard quality, irrespective of procurement and storage costs, 
– Skilled Craftsmanship – trained manpower, crafting each Monkey 555 broom with the precision of an artisan.  

The key to scalabilty is Monkey Broom’s strong distribution network, reaching consumers across South India, Orissa, Maharashtra, and Rajasthan. While the company primarily operates through a traditional distributor-retailer-consumer model, it is continuously exploring ways to optimize its supply chain and enhance its market reach.  
Mr. Vithal Gambhir, Marketing Head at Vibhava Industries, puts it jovially – “As the Pincode changes, my competitor also changes” and in the same line he adds that – “In a Non-glamorous Industry that is traditionally considered unorganized, we have created a Brand out of a Commodity with 100% commitment to Premium Quality.”   
Inspite of a Plastic broom slowly trying to penetrate the market, Mr. Gambhir emphasizes “for Indian households, Natural is indispensable! We have been growing by 20-25% every year.”  

Beyond Indian markets, Monkey 555 Brooms are available at stores like GroceryBee in Australia, indicating international success too. [https://www.grocerybee.com.au/product/home-kitchen-appliances/home-improvements/monkey-brand-555-traditional-indian-soft-grass-broom]. 
As Monkey 555 conquers Indian homes[8][5], you see Vibhava expanding its horizons. They have a monopoly on the Jewellery Cleaning solutions, catering to Giants like Titan and Tanishq. They venture into industrial cleaning solutions through Inno-Nuchem Pvt. Ltd. (INC), producing cleaners, lapping fluids, and water-based drawing compounds[4]. You witness their partnership with Pioneer Eclipse, integrating American propane burnisher technology and compatible floor finishes to the Jan-San industry, reducing labor costs, and improving cleaning efficiency[4].