Founders
Mr. D D Verma (center), Mr. Rahul Verma (left), Mr. Rohit Verma (right)
Breaking Barriers in Dairy: Frubon’s Journey of Disruption and Excellence
Frubon Ice Cream, a brand that has redefined the dairy industry in Rajasthan and beyond, is the result of decades of expertise and a vision for excellence. It all began with Mr. DD Verma, a Dairy Technologist educated at Dairy Research Institute in Karnal, Haryana, with over 45 years of experience in the sector. From working at the Rajasthan Milk Cooperative, to pioneering Rajasthan’s first private dairy under the name Lotus, Mr. Verma’s journey is one of relentless passion and dedication. His understanding of milk procurement, manufacturing, and distribution laid the foundation for Frubon—a brand that blends tradition with cutting-edge innovation.
In 2014, Mr. Verma was joined by his sons, Rahul and Rohit Verma, both electrical engineers with successful corporate careers. Rahul, an IIT graduate with an MBA from IIM, left a decade-long global banking career to return to India and pursue his family’s legacy in dairy. Rohit, after years at TCS, moved to Jaipur to immerse himself in the dairy sector. Together, this dynamic trio combined their expertise to create Frubon—a brand that has become synonymous with quality and trust.
Building Bonds Beyond Business
Frubon’s success is deeply rooted in its relationship with farmers. The company sources raw milk from three major belts in Rajasthan—Sikar and Ringus for cow milk and Niwai for buffalo milk—with plans for further expansion. Currently procuring 50-60,000 liters of milk daily from over 5000 farmers, Frubon ensures transparency at every step. Farmers receive instant receipts detailing fat and SNF content through automated systems that store data on the cloud.
But Frubon’s relationship with farmers goes far beyond transactions. By providing high-quality fodder for cattle and celebrating community milestones like weddings and festivals with Frubon ghee—made from their own milk—the company has fostered an emotional connection with its suppliers. This trust has led farmers to willingly scale up production to meet growing demand.
World-Class Manufacturing : A Hub of Innovation
In 2015, Frubon acquired land at Mahindra World City in Jaipur—one of India’s premier industrial zones—and commissioned its state-of-the-art manufacturing facility by 2016. By April 2017, commercial production began at this FSSC22000-certified plant equipped with world-class machinery and stringent hygiene practices. Spanning over 60,000 square feet, the facility boasts an impressive portfolio of 180+ SKUs of pure milk ice creams and 60+ SKUs of other dairy products.
What sets Frubon apart is its unique synergy of traditional expertise and modern technology. While Mr. Verma brings decades of hands-on experience in dairy operations, Rahul and Rohit infuse global insights into automation and product innovation. From Mixed Berry Lassi to flavored paneer and Swiss-culture dahi varieties, Frubon has introduced products that cater to evolving consumer preferences for hygienic packaged food made from pure ingredients.
Winning Hearts: The Consumer Connection
Frubon’s commitment to quality has earned it a loyal customer base. Remarkably, 80% of consumers who tried Frubon products have switched their loyalty to the brand—a testament to its superior taste and quality standards.
The brand’s distribution network spans over 40 North Indian cities within a 250 km radius of its manufacturing unit. With institutional tie-ups including RamBagh Palace, Taj Group hotels, Fairmont, Hilton, Lalit, Manipal University, MNIT University and partnerships with platforms like Swiggy, Zomato, Blinkit, and Big Basket, Frubon has successfully blended offline retail with e-commerce channels.
A Vision for Excellence
Frubon’s governance model sets it apart from traditional family-run businesses. Regular board meetings ensure transparency while leveraging specialized R&D firms for product development and finance management. With Series A funding secured in 2024 from Fireside Ventures and Pi Ventures LLP, Frubon is poised to scale its retail footprint further across North India.
Looking ahead, the founders aim to position Frubon alongside iconic brands like Tata or Infosys by upholding values of corporate governance and innovation. Their vision includes bridging gaps between Indian and global markets by offering premium-quality products at mass-affordable prices while embracing sustainability practices.
A Legacy That Inspires
Frubon exemplifies how passion, expertise, and innovation can redefine an industry. With a perfect blend of tradition and modernity, Frubon has become a leader in Rajasthan’s dairy sector, creating a lasting impact not just in business but also in the communities it serves. By combining decades of experience with cutting-edge technology and a commitment to quality, Frubon is more than a brand—it’s a movement inspiring trust and loyalty across generations.
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