From Amreli to the World : The inspiring Journey of Sheetal Cool Products Ltd.

During our in-depth tour, we got to see not only the ice cream production but also the processing unit for various milk products and sweets. The sheer scale of production was impressive, with the facility churning out 18,000 candy bars per hour and 1000s of units of various other varieties. The entire operation reflected a commitment to efficiency and quality. We observed a dedicated team for quality maintenance, responsible for conducting random sampling and ensuring that every product meets their stringent standards. To ensure only the best quality reaches consumers, flavored milk is stored in the factory for a week before dispatch.

The milk plant itself was a marvel of modern hygiene, featuring a self-cleaning setup that eliminates human intervention, ensuring a sanitized and hygienic premise. The use of the highest quality, non-corrosive steel containers in the milk plant further underscored their commitment to quality. This 24-hour running plant, operating in three shifts, highlights their dedication to meeting consumer demand while maintaining high standards.

The accessibility of Mr. Keval Bhuva and Mr. Hardik Bhuva was noteworthy. They make it a point to personally meet visitors, creating a sense of connection and genuine hospitality.

Mr. Keval Bhuva shared a quote that resonated with our team: “Our first generation is dedicated to creating employment opportunities in our hometown, ensuring that everyone who wishes to earn a respectable living can do so. Our second generation believes in reaching for the sky. We have been involved in activities like packaging ice cream boxes since childhood, instilling in us a deep understanding of our operations.”

Mr. Keval Bhuva added, “Even as a family business, it is not just about the fathers, uncles and brothers. My mother was the first-generation Leader of product innovation and quality maintainance. Later our sisters and now my wife too, Mrs. Jinal Bhuva, all the highly educated women in our family play a crucial role in decision-making, particularly in finance and R&D. Their insights and expertise have been invaluable to our growth and success.”

“At Sheetal Cool Products Ltd., quality is our top priority,” Mr. Keval Bhuva emphasized. “We procure the best milk from the nearest Junagadh and Gir Cow and buffalo milk belts. Our ice creams and sorbets are made with real fruit pulp, ensuring that every bite is a delight.”

“By the year 2030, Sheetal aims to attain an annual turnover of INR 15 billion and emerge as one of the prominent food companies in India,” Mr. Hardik Bhuva stated. “Our mission is to deliver top-notch food products crafted with the highest standards of hygiene and safety, all while maintaining an appealing price point for consumers.”

Sheetal also employs innovative marketing strategies. “For instance, on Women’s Day, we launched a special campaign in Amdavad’s Sheetal Ice Cream Parlours, celebrating the strength and success of women,” Mr. Keval Bhuva explained. “This included exclusive offers and promotions that resonated with our female customers.”

“Additionally, we focus on traditional advertising methods like shop frills and shop boards to maintain public recall,” Mr. Hardik Bhuva added. “However, we also leverage social media and other digital platforms for grand launches and brand visibility, especially as we expand into new territories across India. Our marketing mix includes strategic partnerships, such as our MOU with BPCL to set up outlets across Gujarat, further enhancing our reach and accessibility.”