What We Saw, Felt, and Learned at AAHAR 2025 – Through the Eyes of Rupyz
At Rupyz, we’ve always believed that real growth happens when you step out of the office and into the real world—where your customers are, where your partners showcase their dreams, and where the industry is buzzing with energy. That’s exactly what AAHAR 2025 was for us.
This wasn’t our first time exhibiting at Asia’s biggest food and hospitality expo, but every year brings fresh energy, bold ideas, and unexpected inspiration. Because AAHAR is not just about food or hospitality tech—it’s a celebration of the people, innovations, and brands shaping the future of our industry.
The Energy on Ground Was Real
The moment we entered Pragati Maidan, there was this undeniable electricity in the air—rows of colorful stalls, delicious aromas, enthusiastic conversations, and the pulse of Indian entrepreneurship at full volume.
From iconic names like Amul, Mother Dairy, Vadilal, and Priya Gold to regional powerhouses like Pushp Masala, Satmola, and Annapurna Spices—every stall had something unique to offer. It was a brilliant display of both scale and soul.
We also had meaningful conversations with passionate teams from Bullion Mukhwas, Agrawal’s 420 Namkeen, S.K. Florensces Pvt. Ltd., Midas Foods India Pvt. Ltd., Maamis, Mountain Tribe India Pvt. Ltd and other regional brands—each of them carrying rich legacies, regional pride, and an infectious enthusiasm for innovation.
The New Generation is Taking Over—And It Shows
One of the most inspiring parts of AAHAR 2025 was seeing the new generation of entrepreneurs step up confidently, carrying forward legacy businesses with fresh ideas and bold thinking.
A standout example was the team from Agrawal’s 420, a well-known generational brand that has grown steadily over decades. Now, with the new generation at the helm, the brand is not just sustaining tradition—it’s redefining scale and efficiency with the help of modern tools and technology like Rupyz. It was encouraging to see their openness to digital transformation and the way they blended experience with innovation.
Aroma, Energy, and Innovation in the Spice Zone
The spice pavilion, in particular, was buzzing with action—and aroma.
You couldn’t walk through that section without catching the scent of freshly ground masalas or witnessing chefs cooking up live recipes at booths. From traditional family-run spice brands to pan-India players like Catch, Everest, and Goldiee, the air was rich with not just flavor—but ambition and innovation.
It was a reminder of how deeply India connects with taste—and how the spice category continues to lead with both legacy and experimentation.
More Than a Booth—A Chance to Listen and Learn
For us, AAHAR wasn’t only about showcasing Rupyz. It was about understanding the pulse of the businesses we build for.
We reconnected with our existing customers who shared how Rupyz has helped them digitize their sales processes, manage secondary distribution, and improve retailer engagement. We also met promising new brands eager to scale faster and smarter—and we’re excited to help them do just that.
The presence of APEDA-supported government stalls was equally noteworthy. These booths reflected India’s growing strength in agriculture, food innovation, and exports—backed by quality and vision.
Where Innovation and Purpose Meet
AAHAR 2025 proved once again that the food and hospitality ecosystem in India is dynamic, forward-looking, and full of ideas.
From heritage brands adopting modern tools to fresh startups launching innovative products, the energy was unmistakable. As a company deeply involved in helping these businesses scale, Rupyz is proud to be part of this ongoing transformation.
Tired Feet. Full Hearts. Clear Vision.
Yes, we came back with tired feet—but with hearts full of inspiration and notebooks full of ideas.
Every stall we visited, every founder we spoke to, and every brand story we heard reminded us why Rupyz exists: to help businesses grow, digitize, and succeed—without complexity.
To everyone we met—thank you for the trust, the time, and the warm conversations.
And to those we haven’t partnered with yet—we’re just one conversation away.
Until next time, AAHAR.
Experience shared by – Ms. Avadhanula Dayasindhu
Ms. Avadhanula Dayasindhu
Editor @RUPYZ