The global beverage industry is undergoing a dynamic transformation, driven by evolving consumer preferences, health consciousness, and technological advancements. Both the Indian and global markets are experiencing significant growth, with innovative trends shaping the future of drinks.Â
Market Size and Growth:
- Global Projections: While specific global market sizes vary, the Indian beverage market is projected to reach $47.6 billion by 2026, up from $41.4 billion in 2021[2].
- Growth Drivers: Increased consumer spending, e-commerce expansion, and cross-cultural influences are key factors driving growth in India[3]. The number of beverage enterprises in India is projected to reach 2.52k in 2025, with a CAGR of 5.06% expected from 2025-2029.
- Import and Export: India’s beverage imports are projected to reach $1.02 billion by 2026, while alcoholic drink exports are expected to reach $414 million[2].
Key Trends Shaping the Industry:
- Health and Wellness: Consumers are increasingly seeking healthier alternatives, driving the demand for functional beverages, specialty waters (infused with electrolytes and antioxidants), and clear, protein-infused beverages[1][5]. The nutraceutical market is forecasted to reach a valuation of $4.5 billion highlighting this trend[5].
- Plant-Based Alternatives: Reflecting health and environmental consciousness, plant-based drinks are gaining traction as a disruptor in the F&B industry[4].
- Global Flavors: Consumers are craving complex and globally-inspired flavors in their drinks, with increased prominence of flavors from South Asia and Latin America[1].
- Ready-to-Drink (RTD) Beverages: Convenient and specialty RTD beverages, including flavored coffees and teas with functional ingredients for energy and focus, are gaining popularity[1].
- Non-Alcoholic Dominance, Alcoholic Growth: Non-alcoholic energy drinks currently hold the larger market share (62.5% in 2025) due to easy availability and convenience. However, alcoholic energy drinks are poised for the highest CAGR (8.5%) due to innovation and popularity as lighter alternatives.