Rupyz: B2B E-Commerce & Sales Automation Platform

Customer Testimonial

Revolutionizing Operations with Rupyz: Sunny Industries’ Success Story

Do you own a manufacturing company? Are you facing the following issues too? Then this 8 minutes piece of read is just for you. By the end of this blog you will find a solution to-

  • Manual order management and dispatch coordination 
  • Relying on calls and WhatsApp communication 
  • Delays and inefficiencies in Sales Process

Read how transformation could be a boost to your company. 

Welcome to Sunny Industries’ journey of transformation! In this blog, we’ll delve into how the implementation of Rupyz, a cutting-edge automation solution, revolutionized the operations of Sunny Industries, a leading player in the Indian Toy industry. From streamlining order management to optimizing dispatch processes, let’s explore how Rupyz empowered Sunny Industries to work smarter, not harder. 

Established in 1981, Sunny Industries has been a stalwart in designing, manufacturing, importing, and marketing Toys & Games in India. With a focus on quality and customer-centricity, the company earned the trust of over 150 dealers and distributors across the nation. However, the advent of mall culture and e-commerce necessitated a shift in their approach to stay competitive. 

BUT! There’s a catch… 

Despite its stellar reputation, Sunny Industries grappled with manual Order management system (OMS) and dispatch coordination, relying on traditional phone calls and WhatsApp communication. This antiquated method resulted in delays and inefficiencies, hindering the company’s growth trajectory. 

A Masterstroke by the management of Sunny Industries- 


Recognizing the need for technological problems, Sunny Industries adopted Rupyz to digitize its operations. With Rupyz, the company shifted to a mobile app-based Order Management System, enabling seamless coordination between CXOs, Managers & Field Sales Partners. 

Abhay Ji, the coordinator of Dispatch Management, could now access order information directly from his backend, eliminating the need for manual and multiple communications. 

How technology can transform the business

In a rapidly evolving business landscape, staying ahead of the curve is essential for growth. Sunny Industries, a toy and game manufacturer, found their solution in the Rupyz app. Aakash Masand, the owner, shares his insights on how this salesforce automation tool revolutionized their operations. 

1.Streamlined Processes:

  • Sunny Industries adopted the Rupyz app six months ago, and the impact was immediate. The app streamlined their order-taking and dispatch processes, eliminating manual inefficiencies. 
  • Aakash emphasizes the app’s user-friendliness, making it accessible to their entire team. 

2.Cool Features:

  • Aakash praises the app’s “cool features.” While specifics aren’t mentioned, it’s clear that Rupyz offers functionalities beyond basic automation. 
  • These features likely enhance productivity, communication, and data management. 
Happy Customer with order management software
Order Management

3.Insightful Reports:

  • Daily sales reports generated by Rupyz have become a vital resource for Sunny Industries. These reports inform critical decisions and facilitate strategic planning. 
  • Having real-time data at their fingertips empowers Aakash and his team. 

4.Database Optimization:

  • Beyond sales, Rupyz helped streamline Sunny Industries’ product database. Managing their extensive product range and customer base became more efficient. 
  • Aakash appreciates the holistic impact of the app on their business processes. 

5.Untapped Potential:

  • Aakash acknowledges that there are unexplored features within Rupyz. As a forward-thinking business owner, he recognizes the potential for further growth. 
  • These untapped features could propel Sunny Industries to new heights. 

6.Essential for Modern Businesses:

  • Aakash’s endorsement is unequivocal: In today’s competitive landscape, having a powerful sales automation app is a prerequisite. 
  • Rupyz’s mobility—right in your pocket—gives businesses like Sunny Industries a competitive edge. 

Implementation Strategy:

Sunny Industries followed a meticulous implementation strategy, comprising: 

1. Developing a Customized Automation Strategy:

Tailoring automation efforts to specific business needs and objectives. 

2. Integrating Automation into Existing Workflows:

Seamlessly integrating automated processes into existing workflows for maximum efficiency. 

3. Training Employees:

Providing comprehensive training to employees to adapt to the new automated systems seamlessly. 

4.Monitoring and Adjusting:

Continuous monitoring and adjustment ensured the effectiveness of automated processes. Setting clear KPIs and regular evaluations facilitated optimization and refinement. 

5.Maximizing ROI:

 Sunny Industries focused on maximizing the ROI of automation by calculating cost savings, expanding automation efforts, and future-proofing processes for long-term success. 

In conclusion, Aakash Masand’s thumbs-up for Rupyz underscores its transformative impact. Sunny Industries’ success story serves as inspiration for other small business owners aiming to scale their operations. With Rupyz, they too can navigate the complexities of modern business with confidence.

Sunny Industries emphasized the importance of collaboration between automation and human expertise, ensuring a smooth transition and sustained success. As Sunny Industries continues its journey of innovation and growth, the integration of automation remains a cornerstone of its strategy. By harnessing the power of technology, Sunny Industries is poised to shine brighter than ever before in the Indian Toy industry. 

Let the sunshine on your industry with automation!🚀🌟 

About the author

Abhishek Dalvi (BDM, Mumbai – Rupyz)

Hi, I’m Abhishek, a passionate football enthusiast who enjoys diving into fictional and non-fictional narratives. Currently, I work in Business Development at Rupyz, where I take pride in making a significant impact on the business cycles of SMEs. Our focus on complete automation has transformed operations for companies like Sunny Industries. Here’s a brief story of how Rupyz revolutionized their operations.

Abhishek Dalvi

Transform your B2B Business

We would love to give a comprehensive walk through of our system & demonstrate how we can contribute to your growth story.

Scroll to Top